On Tuesday ,I along with several other Durban based bloggers were invited to the launch of the Inecto Plus range as well as the announcement of the stunning new brand ambassador.The event was held at Suncoast Hotel on a gorgeous deck showing off the beautiful Durban scenery.
The gorgeous Gail Mabalane is no stranger to being the celebrity representative of a beauty product. Recently announced as the first South African “Face-Of”, international Skin Care Brand “OLAY Even & Smooth”, Gail has come a long way from her days of auditioning for Idols. She is now an acclaimed actress, singer, Beauty Queen, wife & successful businesswoman.
Pictures do no justice to how stunning Gail really is both inside and out. Gail told all present how she was a typical DIY girl and ” I’m proud to be aligned to the Inecto Plus brand because once again I’m putting my name next to a brand with great heritage and awesome memories over many generations within my family” said Mabalane. “I’m excited about this relationship, the synergy is organic and I look forward to taking my natural look to the next level”.
Inecto was launched into South Africa in 1947 from UK family owned company called Rapidol. By 1960 Rapid No 1 and 1.5 cemented themselves as the largest sellers as Ethnic consumers wishing to have deep black shiny hair switched into the brand. Currently INECTO SuperBlack is the number one selling ethnic hair product in South Africa.
The brand has now over 14 million satisfied users in the sub Saharan Africa in the markets. This brand is well known as a tried and trusted quality product. The company grew and it was bought over by successful and world-renowned in 2007, Godrej a multinational based in India.
The new Inecto Plus range has stunning new colours with fab names like RED WINE, CRAZY PLUM to SUNKISSED BLONDE.The new range has seven different colours, and is targeted at the younger more fashionable urban chic female.
We were treated to a yummy light brunch and a goodie bag filled with all the new colours to try out.So what colour shall I be this month……..